pay per click

Pay Per Click

This is where Pay Per Click (PPC) advertising comes in. Pay Per Click represents the most simple and cost effective method of getting qualified leads to your website. Pay Per Click benefits are evident for both consumers and advertisers. Consumers receive relevant ads at the right time. For advertisers, the targeted nature of the consumer and the Pay Per Click pricing model, which means you only pay when a user clicks through to your website, results in a high ROI. One Pay Per Click user for example, saw 28% of people clicking through to their site going on to make a purchase, from their Pay Per Click campaign.

There are other forms of permission based marketing other than Pay Per Click, such as e-mail marketing. When it works, e-mail marketing can achieve excellent returns for advertisers, but it is open to abuse. We all receive spam and when we do brand rage sets in. So, for the advertiser the detriment done to their brand far outweighs the benefits of getting the message out to as many people as possible. Last year's EC Directive calling for stricter 'opt in' policies was welcomed and should, hopefully, curb spam.

Permission based marketing is a simple idea. It's all about listening to the consumer. And mediums such as Pay Per Click advertising take it one step further, allowing advertisers to listen up-close and deliver on the consumer's request. So, let's stop telling consumers what it is they should want and start listening to what we are being told. And on that note, I'm off to look at a Mini…